You Know You're in the Mainstream When...

A cell phone ad--I can't for the life of me remember which company it is for, do you know?--mentions the Kindle in passing. Women on the beach are shown downloading romance novels to their Kindles so they can read them in a matter of seconds. It's not just great publicity for the Kindle, it shows that it's entering the mainstream of American life.

Hooked

Josh Marshall is hooked on his Kindle. Read his post today on the front page of Talking Points Memo. The post is entitled "Another Disconcerting Moment." The moment came when he realized a book he wanted to read was not available on the Kindle. I am having more and more of these moments myself. I had to buy two books from Amazon.com and was peeved that they weren't available for the Kindle. And one book I wanted to download cost almost as much as the price for the printed book: $13.99, as I recall. Shouldn't all Kindle books be $9.99 or less because the publisher doesn't have to print them?